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A new era needs new approaches of evaluating things, new laws, processes, systems, business and cooperation models, materials and first and foremost: A different mindset. One that is not simply looking for “the next new thing” to buy, invest or promote but one that is discerning, looking for the motivation behind the “new”. Is it serving people & planet? Is it thought through holistically? Is it a band-aid or a cure, a quick fix or a systemically suiting solution?


Developing these innovations and new approaches takes courage, time, funding and a supportive environment. As these are not catering to the current logic, the mainstream market demand and they are not the “low hanging fruit” kind of projects. We develop these type of projects in-house and support others (see pioneers) who dare to do the same with the objective in mind to lay the cornerstones of an Age of Wisdom.

Two Wisdom Age Projects are currently under development: The Wisdom Age Index & the Ecological Offsetting Program. Reach out to us to collaborate, role out a pilot with us or co-fund our endeavours. 

Our current
Wisdom Lab projects

Image by sergio medina



Our current approach of dealing with problems is to find a quick fix - for this, we identify the apparent culprit (e.g. CO2), gather data about it and focus on finding ways to eradicate it. Indeed it is important to reduce the emission of CO2, however what we fail to do is to take a step back.


  • To see the big picture. CO2 is only one component in our cycle of life and our negative impact on our ecosystem is much larger and multifold - reducing emissions is only one step. Doing this will not be sufficient to maintain climatic conditions on earth that allow our and other species to survive and thrive. 

  • To ask ourselves what we actually want. Nobody's deep desire is to reduce CO2. We all want an enhancement of our quality of life. How can we do this in harmony with nature, respecting the boundaries of our planet and the dignity of all beings? 

  • To adopt a holistic view and systemic thinking approach to assess the status quo and identify the understanding, culture, systems, collaborations and solutions needed to not only find a fix for a certain problem, such as too much CO2 emissions, but to shift to a truly integrative mode of being.


With the Wisdom Age Index we have developed a compass to holistically assess companies, startups and investment projects - as a baseline for a continuous improvement journey to an Age of Wisdom

A compass

The WAI is a compass showing the way for companies, startups, and investment projects that wish to positively contribute to protecting our planetary boundaries and to create life quality for all.

The first step of the WAI process is to assess the current holistic value the company, startup, or investment project is having for people & planet. Based on this assessment, a systemic development plan is elaborated and implemented step by step with the support of the c-level and throughout the whole company.


The WAI is not a rating system, but a journey of continuous, holistic, and step-wise evolution of a company, startup, or investment project towards being a symbiotic, useful entity embedded in its environmental and societal ecosystem.

Image by Dunamis Church
Green Leaves

The approach

The WAI is based on conscious ecology. 

Conscious ecology understands that all forms of life have a function performed in their ecosystems, and respect all existing forms and their contained sacredness. It was based on deep ecology and improved using ancient knowledge.


The WAI is based on the insight that our benchmark cannot be a "best in class" approach - which means it is not about being "more sustainable" than other companies in the same industry or about fulfilling legal requirements. It is about adhering to and learning from the laws and processes of nature and holistically preparing one's company, startup, or investment project for a new era - integrating the culture and behavior needed to be attractive to investors, employees, and customers, to be systemically sustainable and resilient. 

To do this, the WAI uses the understanding that we are all living organisms within an ecosystem, applying this principle including the organization in analysis.


The WAI focuses on 4 aspects:
Leadership - How is the brain and culture of the organism?
Eco-Action - What is the relationship between the organism and the natural ecosystem?
Building the New - What is the prediction and innovation capacity of the organism?
Unity - What is the status of the organism's homeostasis and how are the organism's relationships with its social ecosystem?



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